Concept Northern is the largest assistive technology supplier in Scotland specialising in the provision, training and qualifications. Over the past three years, the company has expanded into several new areas of support specifically Access to Work provision for disability in the workplace and Employability support for young people who are gaining skills for employment. They required new web design to better showcase the full range of services that they now offer.
A Renewed Focus on Service
The existing site had been created as more of a stop gap to provide customers with a place that they could read a brief overview of services before being moved on to the relevant destination site (Concept Northern also have an e-commerce and e-learning website). The purpose of the new web design is to bring together quality content which will inform the user as well as provide materials and information for further reading. The site had to feel more like the main digital hub of the company rather than a page of links.
With this in mind, there are a few data points which can be leveraged in order to properly measure design success. Concept Northern already utilise Google Analytics and from this, we can monitor behaviour flow including drop off positions (where users have left the site), session durations and average time on pages. Current data shows the most popular pages as being Training and Support so both have been given a considered structure based upon interviews with support staff who better understand what the users tend to want to access.
Leading Through Feedback
Additions to the design have been lead by the user and client feedback as well as staff opinions. A client slider was added due to popular demand, showcasing who the company has worked with on given services. Funding support links have been included to provide additional support options and to further encourage conversions and a separation of sectors and services was put in place to ensure support for a wider range of customers visiting the site.
In short, the website has been designed from a user first perspective, each section provides a key use and much of the filler content and lazy linking of the previous site has been removed. As time goes by the data will tell the true success of the site and through that, the platform will evolve to better support the user and their needs.